Carter — Enterprise Ad-Tech DSP Platform Overhaul

Client: Shyftlabs — B2B SaaS · Ad Tech · Enterprise Platform

Challenge: 27% campaign abandonment, 12 disconnected UI patterns across teams, no actionable analytics, and no unified design language to support 300+ enterprise clients.

Solution: Complete design system rebuild, modular campaign builder redesign, AI-powered forecasting layer, and a 0-to-1 multi-retailer DSP platform.

• 300% — Growth in enterprise clients
• 70% — Faster campaign setup
• 50% — Fewer creative compliance errors
• 4.6/5 — Usability satisfaction score