Case Studies
Carter — Enterprise Ad-Tech DSP Platform Overhaul
Client: Shyftlabs · B2B SaaS · Ad Tech · Enterprise Platform · 2023–2024
Challenge: 27% campaign abandonment, 12 disconnected UI patterns across teams, no actionable analytics, and no unified design language to support 300+ enterprise clients.
Solution: Complete design system rebuild, modular campaign builder redesign, AI-powered forecasting layer, and a 0-to-1 multi-retailer DSP platform.
300% Growth in enterprise clients · 70% Faster campaign setup · 50% Fewer creative compliance errors · 4.6/5 Usability satisfaction score
Enterprise Operations & Expense Management Platform
Client: UVC · Enterprise SaaS · FinTech · Operations · 2023
Challenge: Finance and operations teams losing 4+ hours weekly to manual reporting, siloed data across 6 different tools with no unified view.
Solution: Real-time operations command center with unified data layer, automated reporting pipelines, anomaly detection, and role-based access.
60% Reduction in reporting time · 40% Improvement in data visibility · 92% Team adoption rate · $2M+ Annual savings identified
Digital Brand Transformation & E-Commerce Platform
Client: Raikar · Brand Strategy · E-Commerce · Digital Presence · 2022
Challenge: Heritage art brand with zero digital footprint, no e-commerce capability, and a brand identity that didn't translate to the premium digital market.
Solution: Complete brand identity overhaul, premium e-commerce platform architecture, and a content system enabling 3× price point positioning.
250% Online revenue in 6 months · 10K+ Monthly active visitors · 3× Premium positioning achieved · 4.8/5 Customer satisfaction